The business of mobile marketing through the years certainly has an interesting history. As technology has evolved throughout the years, the world is no longer one full of spam and pop ups. Marketing of these products has changed dramatically thanks to society becoming more dependent on them and on technology as a whole. The mobile screen is typically the first one to serve as influence among marketers as adults are now spending more time browsing mobile media than magazines and newspapers.
Mobile marketing can be dated back to the middle ages, when town criers were used to spread messages. Then, by 1876, the first telephone was unveiled and created by Alexander Graham Bell. It wasn’t until 1973 that the first mobile phone was invented, and then in 1992, the first text messages came about as they were sent from a computer to a mobile phone. One year later, the first mobile phone to both send and receive text messages was introduced. In 1998, the term “spam” became official and was added to the dictionary. Of course, it means “junk emails” and “unwanted.” In 2003, SMS was released for mobile phone alongside standard text messaging. Then, by 2010, QR codes began being used in mobile marketing.
Apple’s original iPhone was released in June 2007. Along with it, text messaging began to soar in popularity as the average number of monthly texts rose to 218 versus the number of calls people engaged in on their mobile phones at 213. By this time, there were also 2.4 billion SMS users across the world.
At this point in time in 2013, the two top mobile platforms, Apple’s iOS and Google’s Android, are battling for market share. Mobile fingerprinting now exists to secure payments, there are square apps for payments, same day shipping when making purchases through Amazon and eBay and customers can get discounts or reviews simply by using their mobile phone cameras.
It is predicted that by 2015, the mobile marketing business will generate an incredible $400 billion. Retailers and marketers will likely spend as much as $19.8 billion on mobile marketing as opposed to the $6.7 billion they spent in 2012. In addition, by 2015, 81 percent of mobile customers will own smartphones.
Both consumers and businesses love mobile phones. In fact, 91 percent of adults who own these devices keep them at arm’s length. Apple and Android hold 75 percent of the smartphone market and 86 percent of people use their smartphone while watching television.